Pengaruh E-Wom Terhadap Customer Engagement Pelanggan Osbond Gym Bekasi Dalam Penerapan Protokol Kesehatan Covid-19

Electronic word of mouth is a message or information that comes from personal experience consumer opinion on product service and spread by via the internet media. High electronic can create customer engagement. Customer engagement an attitude towards brand company, which involves active commitment through online media in form word-of-mouth activities, providing reviews, recommendations, blogging driven motivation. This study aims to measure effect at Osbond Gym Bekasi. research uses quantitative techniques with survey method. Primary data were collected distributing questionnaires 85 respondents who are customers Data analysis used Statistical Package for Social Sciences SPSS Windows 25 application. Based results, it known there positive influence between has 69.7% engagement, while 30.3% another factorElectronic adalah suatu pesan atau informasi yang berasal dari pengalaman pribadi opini konsumen akan produk jasa dan disebarkan mulut ke melalui internet. tinggi dapat menciptakan merupakan sikap terhadap merek perusahaan, melibatkan komitmen secara aktif berupa aktivitas word-of-mouth, memberikan review, rekomendasi, didorong oleh motivasi. Penelitian ini bertujuan untuk mengukur pengaruh di menggunakan teknik kuantitatif dengan metode survei. primer dikumpulkan penyebaran kuesioner kepada responden pelanggan Analisis aplikasi